Privacy Policy

Last updated: May 15, 2026

This Privacy Policy describes how Mullinax Ford Quick Lane ("we," "us," or "our") collects, uses, and protects information from individuals who participate in our text messaging program.

Information We Collect

When you participate in our text messaging program, we collect:

• Your mobile phone number
• Your name and any vehicle information you provide when scheduling an appointment
• Records of messages sent to and received from you
• Date and time of your consent to receive messages

How We Use Your Information

We use the information we collect to:

• Send you appointment reminders and related service notifications
• Respond to messages you send us about your appointment
• Maintain records of your consent and message history as required by law
• Improve the quality of our service communications

No Sharing of Mobile Information

Mullinax Ford Quick Lane does not share mobile phone numbers, SMS opt-in data, or consent information with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors that support our text messaging program (such as message delivery providers) is limited to what is necessary to deliver the messages you have requested, and these providers are contractually prohibited from using your information for their own marketing.

Data Security

We take reasonable measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. No method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Your Rights

You have the right to access, correct, or request deletion of the personal information we hold about you. To exercise these rights, please contact us using the contact information at the end of this policy.

You may opt out of our text messaging program at any time by replying STOP to any message you receive. See our Terms of Service for full opt-out instructions.

Data Retention

We retain your information for as long as you are an active participant in our text messaging program and for a reasonable period afterward as needed to comply with legal obligations, resolve disputes, and enforce our agreements.

Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this policy indicates when it was last revised. Continued participation in our text messaging program after changes are posted constitutes acceptance of the revised policy.

Contact Us

If you have questions about this Privacy Policy or our text messaging program, please contact Mullinax Ford Quick Lane at (407) 554-5232.